Rainscape Green stands strong against the test of time.
Statistics report that 93% of consumers make purchase decisions based on color and visual appearance. In 1972, when Ron Radish and Jim Cooper ordered their first matching Ford trucks for Rainscape, they had no idea that they were creating a brand beyond their logo design.
The color of the trucks they ordered was Mill Valley Green and everyone around town started commenting on the unique color of the trucks once they had been driving them for a few months. It wasn’t their initial intent to be so tied to one color, but when something “clicks” like that, you don’t question it.
Years later when it was time to replace the trucks, they tried to get the same color, but couldn’t match it completely. Their local painter played with it a little bit and added some blue to it. They came up with what is commonly referred to around the Visalia and throughout the San Joaquin Valley as “Rainscape Green”.
Now, their fleet of trucks is painted Rainscape Green and you can always tell when they are working on a project with their trucks parked at the curb of each job they do.